学历教育 - 外语类

He is particularly skilled at forecasting important developments.

SECTION B ENGLISH TO CHINESE

Directions: Translate the following text into Chinese.

The thirty-second day out of Bombay began inauspiciously. In the morning a sea smashed one of the galley doors. We dashed in through lots of steam and found the cook very wet and indignant with the ship: "She's getting worse every day. She's trying to drown me in front of my own stove!" He was very angry. We pacified him, and the carpenter, though washed away twice from there, managed to repair the door. Through that accident our dinner was not ready till late, but it didn't matter in the end because Knowles, who went to fetch it, got knocked down by a sea and the dinner went over the side. The ship's captain, looking more hard and thin-lipped than ever, would not notice that the ship, asked to do too much, appeared to lose heart altogether for the first time since we knew her.

From this year Finland and Ireland saw a falling trend in their unemployment.

Drinking water and water for domestic use often come from groundwater. In order to protect this water, local water authorities can apply to local administrative authorities to mark certain locations as water protection areas. The size of these areas is calculated in such a way that the quantity of groundwater taken from them corresponds to the actual rainfall going into them. In the water protection, areas certain uses of the land and activities on the land are banned or restricted. Water protection areas fall into three zones. Zone 3 is the outermost zone with a diameter of 4 kilometers around the groundwater well. Here no chemical works or the use of pesticides (杀虫剂) are allowed. Zone 2 is determined around the so-called 50-day line. It is assumed that after 50 days in the groundwater harmful bacteria will have died off. Here settlements and fertilizer storage are forbidden. Zone 1 marks the ten-meter boundary around the well. Here, any use of the land, as well as access by unauthorized persons, is forbidden.

听力原文：The earthquake that shook Los Angeles in 1994 claimed the death of more than 60 people. According to scientists, the damage and death toll could have been much worse if it wouldn't occur in the early morning of a holiday.

(86)

&8226;Read this text taken from an article about marketing.

&8226;Choose the best sentence from the opposite page to fill each of the gaps.

&8226;For each gap (9-14), mark one letter (A-H) on your Answer Sheet.

&8226;Do not use any letter more than once.

How effective is your marketing？

Gone are the days when companies had departments full of staff whose role nobody understood. Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses. And rightly so. But when it comes to marketing, what is effectiveness, how do you measure it, and why is its measurement so important？

Businesses are starting to recognise the key marketing questions. Are we providing the right products for the right people at the right price？ Are our brands better than those of our competitors？ (9) That's because marketing is not the fluffy stuff that can be axed when the going gets tough - it is the essence of business. So if marketing is important, it follows that it pays to know if yours is working.

The first stage in the process is understanding your current position. How successful is your brand today？ What is your market share？ You should equip yourself with some sound facts and figures on which to base your conclusions. (10) It could be simply to boost sales. You may want to reinforce your leadership in a market or trounce a competitive brand. Influencing future profitability, possibly by building a short-term brand share, may be a priority. A clear objective is essential.

But how do you know if your marketing is achieving your goals？ (11) Their success is not just related to how many boxes leave the factory. Effectiveness may not be tangible. It may be financial, it may not. 'The brand' is an intangible asset, but it is now seen as an important one. Quantifying the value of an intangible asset is a difficult, but not impossible, task.

It is also necessary to evaluate both long-term effectiveness and the short-term outcomes of any campaign. (12) But the care of a brand is a marathon, not a sprint, and it is important not to lose sight of the long-term consequences.

Choosing the right measurement tools to evaluate a campaign is another important issue. (13) The accuracy they thus ensure should be consistent over time and correspond to the wider objectives of the business. Ultimately, marketing must deliver profit.

The essential debate should no longer be about the importance of marketing, but what we should do to measure its effectiveness, and what measures will ensure survival. (14) But to others it is likely to be a controversial issue - and one which can produce responses leading to widely different directions for their enterprises.

A Having done that, next comes establishing what it is that marketing activities should be achieving.

B Because of this, you may want to generate return on investment, perhaps by raising the quality of your brand.

C This shift in focus will be taken as read by the most successful businesses.

D Addressing such issues should mean that profits take care of themselves.

E Concerning the latter, it may be tempting to be seduced by efforts that yield quick results and satisfy investor pressure for immediate returns.

F These should be precise and based on empirical data.

G Good strategies are not necessarily linked to production or sales figures.

H Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses.

(9)

A teacher should be tolerant because humans tend to have __ and to be

The twentieth century______(发生了全球性政治、经济和文化的)transfor-mation．

What is the significance of applying contextual integrity to questions of privacy？

There are two parts of MusicHall 2000: the software and ______.